You Run = You Help. How Participants Of the Race In Tel Aviv Raised About $15,500 To Help Ukraine


On April 8, a charity race Run for Ukraine took place in Yarkon Park in Tel Aviv. It was organized by the Israeli Friends of Ukraine and the Chance for Life Foundation together with the Embassy of Ukraine in Israel. Information partners are our "Israeli-Ukrainian Alliance" and the Israel Stands with Ukraine community.

After the welcoming speech of the Ambassador of Ukraine to Israel E. Korniychuk, the participants prepared for pre-selected routes - 1.5, 3 or 5 km. You could cover the distance by running, jogging or walking. Interestingly, most chose the route of 5 km.

580 people registered. The race was attended not only by families with children, couples and single runners, but also entire working groups of hi-tech companies Crazy Labs, Bluevein and Meron. The same companies helped organize the event. Those who came to support the runners did not have to be bored either: yoga classes, competitions, drawing of original lottery prizes and master classes for children took place for them. Guests could buy flags and T-shirts of original designs provided by the team of the online store "We Ukraine". All the money received goes to funds and communities to help Ukraine. In the first month,  collectively 100,000 hryvnias were raised.

According to the results of the race, 50,000 shekels were collected, which is about 456,000 hryvnias. "We are constantly trying to change the formats of measures to draw attention to the war in Ukraine. Our help is always targeted. This time the funds raised will be donated to the Tina Karol Foundation "Gravity", which helps children with cancer. The rest will be used to help provide hospitals in Ukraine, ”said Anna Zharova, one of the founders of the Israeli Friends of Ukraine NGO and CEO of Israeli Ukrainian Alliance.

One of the wards of the Chance for Life Foundation, 17-year-old Ukrainian Serhiy Kondratsky, was the guest of honor at the race. He has been battling cancer for almost 3 years, and in 2020 he arrived in Israel in critical condition for treatment. Serhiy opened the race with the words “I want to support people who are fighting for their lives in Ukraine. We speak different languages, but the goal is the same - we are fighting for our lives! ” The young man was supported in this by Israeli journalist and author of the book "Interesting Patient" Sergei Auslander. He has already won his personal victory over cancer and has become an example for Sergei of resilience, courage and strength of will. “On February 24, the world stopped having halftones for me personally, it became black and white. No one cannot remain indifferent and do nothing, because indifference and inaction are complicity. We all have to help Ukraine, and we are doing it together today, "Auslander said.

P.S. The co-organizer of the race is White Crow Sports Production.


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Michael Furaev

Strategic partner

Head of Quattrgroup

Visionary leader and designer of synergistic teams

Anna Zharova


Entrepreneur and International Consultant, specializes in developing, managing and launching impact projects in commercial and social spheres

Co-founder of nonprofit organization "Israeli Friends of Ukraine"

Board Member in “Pnima” - Israeli organization, uniting public and government leaders

Eddy Dave

Chairman of IUA

15 years of experience in capital markets, investments, business development

Owner of Israeli-Ukrainian outsourcing company: 400 employees, 5 years of operations, offices in Kharkov and Kiev

Managing Partner of Camalia Capital Markets, which was successfully sold to Meitav Dash 5 years ago. Meitav Dash is the second biggest investment house in Israel with more than 50b$ at the disposal

Olha Stoliarchuk

Director of IUA

LL.M., Consultant, Project Manager, Attorney-at-Law

10 years of expertise in International and Ukrainian business and corporate law, energy law and antitrust law

Member of the GS Kyiv Hub community, WEF initiative

Co-founder of investment video blogs - VC ChatrOOm

Daniil Tsiporukha

Co-founder of IUA

Social Media, Digital Marketing and Paid Ad Expert, Entrepreneur

Skilled in PPC, Analytics, Product Marketing, Start-ups, and Product Development

BA degree in Communications and New Media Studies IDC Herzliya, MA in Law ISU Kyiv

Co-Founder at Draw Days Tel-Aviv, IUA and Echo

Eugene Proskulikov

Communication expert

Design of social, corporate, and business relations by developing and implementing long-term communication strategies and ad hoc campaigns, based on data-driven analyst, creative approach, and coherent content policy

17 years of practice in communications as a strategist, analyst, copywriter, and marketing expert. Provided services for about 200 international and Ukrainian brands in various industries

Mykyta Khodakivskyi

Co-founder of IUA

An independent international expert that has been in software development, in particular, in cross-application development projects in global e-payments, eCommerce and FINTECH for nearly 15 years

Founder of Paris-based, he runs consultancy and software development projects to assure successful launches for new startups and SaaS businesses

Buyers Tour:Furniture and Interior Design Industries in Ukraine


05.02 - 08.02.2019


As for the Export Strategy of Ukraine 2017 - 2021, presented by the Ministry of Economy and Trade of Ukraine, the IT and creative industries (services) are one of the seven key directions. Moreover, the Ukrainian Furniture market is a fast-growing segment of the economy which augments 14% annually. That is why Architects & Designers Buyers Tour was a well-time event in terms of Ukrainian Export Strategy implementation and further policy adoption.



  • Deep dive into Ukrainian Furniture Industry and Interior Design Ecosystem.
  • Present Ukraine`s export capabilities in the sector of architecture and design
  • Lay the groundwork for long-term business relations between Israeli and Ukrainian enterprises in the sphere
  • Demonstrate the feasibility of the Ukrainian market niche.

Results/goals reached:

  • 10 - 15 participants, architects, developers and design businesses from Israel;
  • 20 - 40 B2B meetings in Kyiv and its region;
  • 60% of participants report increased business linkages with businesses in Ukraine;
  • 40 new business contacts established during the trade mission;
  • 5000 of target audience reached by the media campaign in Israel;
  • 8 B2B itineraries company-specific developed.
Study tour“Exploring Israeli FoodTech Industry”


29.10. - 02.11.2019


With expertise in biotech, food e-commerce and ingredient innovations, Israel holds its position as one of the biggest food tech communities globally. At the same time, Kormotech is the leading pet food producer in Ukraine. Therefore, we have found an opportunity for promising cooperation through sharing experiences with high-tech and family companies, innovation, and R&D сenters.


  • Deeper insight into the Israeli market niche.
  • Discover the hottest technologies, get to know innovative approaches in production, business development and sales strategies on an international scale.
  • Expand and strengthen the network.
  • Sharing experience and learning from real successful cases.

Results/goals reached:

  • 7 B2B meetings with key industry companies in Israel;
  • Bringing to negotiations with 3 Israeli companies.