Success Case: Israel Study Tour For Ukrainian Pharmaceutical Company


One of Ukraine’s major pharmaceutical companies has recently returned from an IUA-led study tour that took place on November 22-26 in Israel. This was a deep dive into biotech, a primary sphere of interest for our client.

How It Was

Following our Client's request, the Alliance organized meetings with leading Israeli biotechnology companies (Canfite, Sarel, Ayana Pharma, etc.), as well as with heads of well-known hospitals (e.g. Sheba Medical Central), the Ambassador of Ukraine to Israel, and the Technion Research and Development Foundation.

The Israeli ecosystem is the result of collaboration between highly competitive academic and research organizations, experienced manufacturers, top medical infrastructure, and financial institutions that draw liquidity from the world's largest financial markets,” said Eugene Nayshtetik, managing partner at Lorton Investments. “Additionally, the Israeli biotech is very efficient in terms of technology transfer with 4 large and dozens of smaller technology transfer offices. Although it is hard to imagine what can make technologies for growing blood vessels, organ and tissue printing, highly efficient synthesis of small molecules, reprogramming of cells, and others ever more attractive. There is always something to work with for those who are involved in technological development both at the translation stage and at later stages.”

In addition, the Israeli-Ukrainian Alliance has provided necessary organizational and logistical preparations for the Client to pitch early-stage biotechnology, Life Science, and MedTech startups.

The Client is currently analyzing the experience gained in Israel and deciding on the possibility of acquiring biological technologies and investing in promising Israeli startups.

Benefits of Study Tours

Study tours are extremely effective when the Client feels the need for a deep immersion in one or more business ecosystems in Israel. This can be biotech, agriculture or agritech, food tech, educational and management tours. Typically, our study tours include getting closely acquainted with key institutions, companies, and government agencies that are of interest to our partners.

At the same time, the Alliance sets up all the necessary meetings and handles logistics (tickets, hotels, transfers, food, etc.)

According to Anna Zharova, CEO of the Israeli-Ukrainian Alliance, study tours – despite online solutions available on the market – are a surprisingly effective tool for immersing oneself in the Israeli ecosystem. Here’s what makes them so special:

1) For pharma, biotech, agritech, food tech, and other corporations study tours remain a valuable source of exclusive contacts and knowledge.

2) Israel is a comprehensive and relatively inexpensive source of knowledge offering easy access to many ambitious startups, companies, and investors.

3) Study tours are, in fact, one of the few ways that can result in lasting partnerships and open new opportunities for Ukrainian companies seeking faster and more effective development.

P.S. Are you interested in study tours? Please get in touch with Anna Zharova [email protected] who will gladly advise you on the options that would work best for you and your business.


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Michael Furaev

Strategic partner

Head of Quattrgroup

Visionary leader and designer of synergistic teams

Anna Zharova


Entrepreneur and International Consultant, specializes in developing, managing and launching impact projects in commercial and social spheres

Co-founder of nonprofit organization "Israeli Friends of Ukraine"

Board Member in “Pnima” - Israeli organization, uniting public and government leaders

Eddy Dave

Chairman of IUA

15 years of experience in capital markets, investments, business development

Owner of Israeli-Ukrainian outsourcing company: 400 employees, 5 years of operations, offices in Kharkov and Kiev

Managing Partner of Camalia Capital Markets, which was successfully sold to Meitav Dash 5 years ago. Meitav Dash is the second biggest investment house in Israel with more than 50b$ at the disposal

Olha Stoliarchuk

Director of IUA

LL.M., Consultant, Project Manager, Attorney-at-Law

10 years of expertise in International and Ukrainian business and corporate law, energy law and antitrust law

Member of the GS Kyiv Hub community, WEF initiative

Co-founder of investment video blogs - VC ChatrOOm

Daniil Tsiporukha

Co-founder of IUA

Social Media, Digital Marketing and Paid Ad Expert, Entrepreneur

Skilled in PPC, Analytics, Product Marketing, Start-ups, and Product Development

BA degree in Communications and New Media Studies IDC Herzliya, MA in Law ISU Kyiv

Co-Founder at Draw Days Tel-Aviv, IUA and Echo

Eugene Proskulikov

Communication expert

Design of social, corporate, and business relations by developing and implementing long-term communication strategies and ad hoc campaigns, based on data-driven analyst, creative approach, and coherent content policy

17 years of practice in communications as a strategist, analyst, copywriter, and marketing expert. Provided services for about 200 international and Ukrainian brands in various industries

Mykyta Khodakivskyi

Co-founder of IUA

An independent international expert that has been in software development, in particular, in cross-application development projects in global e-payments, eCommerce and FINTECH for nearly 15 years

Founder of Paris-based, he runs consultancy and software development projects to assure successful launches for new startups and SaaS businesses

Buyers Tour:Furniture and Interior Design Industries in Ukraine


05.02 - 08.02.2019


As for the Export Strategy of Ukraine 2017 - 2021, presented by the Ministry of Economy and Trade of Ukraine, the IT and creative industries (services) are one of the seven key directions. Moreover, the Ukrainian Furniture market is a fast-growing segment of the economy which augments 14% annually. That is why Architects & Designers Buyers Tour was a well-time event in terms of Ukrainian Export Strategy implementation and further policy adoption.



  • Deep dive into Ukrainian Furniture Industry and Interior Design Ecosystem.
  • Present Ukraine`s export capabilities in the sector of architecture and design
  • Lay the groundwork for long-term business relations between Israeli and Ukrainian enterprises in the sphere
  • Demonstrate the feasibility of the Ukrainian market niche.

Results/goals reached:

  • 10 - 15 participants, architects, developers and design businesses from Israel;
  • 20 - 40 B2B meetings in Kyiv and its region;
  • 60% of participants report increased business linkages with businesses in Ukraine;
  • 40 new business contacts established during the trade mission;
  • 5000 of target audience reached by the media campaign in Israel;
  • 8 B2B itineraries company-specific developed.
Study tour“Exploring Israeli FoodTech Industry”


29.10. - 02.11.2019


With expertise in biotech, food e-commerce and ingredient innovations, Israel holds its position as one of the biggest food tech communities globally. At the same time, Kormotech is the leading pet food producer in Ukraine. Therefore, we have found an opportunity for promising cooperation through sharing experiences with high-tech and family companies, innovation, and R&D сenters.


  • Deeper insight into the Israeli market niche.
  • Discover the hottest technologies, get to know innovative approaches in production, business development and sales strategies on an international scale.
  • Expand and strengthen the network.
  • Sharing experience and learning from real successful cases.

Results/goals reached:

  • 7 B2B meetings with key industry companies in Israel;
  • Bringing to negotiations with 3 Israeli companies.