Online meetup on outsourcing solutions for the health tech industry — Key Takeaways


On November 10, Israeli-Ukrainian Alliance held an online meetup “Addressing COVID Challenges and Opportunities with Outsourcing Solutions” for the founders, CEOs, and CTOs of Israeli health tech businesses who were willing to explore outsourcing opportunities in Ukraine.

During the 2-hour event they got to listen to the presentations by several of Ukrainian outsourcing firms and their clients, learn their experiences and success stories, as well get expert legal advice to help them avoid common legal issues associated with outsourcing. Here are a few key points and takeaways from the presentations of our speakers.

Ruben Melkonian, CEO of Quantum, a Ukrainian-based firm providing data science and custom software engineering solutions to start-ups and large-scale companies worldwide:

  • Data access and exchange are still among the biggest challenges of the healthcare industry due to its overly regulated nature and absence of uniform data exchange standards.
  • Coronavirus has led to a surge of investments into the healthcare industry with 4 most productive niches being medical devices, telemedicine, medical information systems, and analytical solutions.
  • With business opportunities abound, new solutions are coming in each day and companies wishing to benefit from the pandemic need to act faster than ever to stay ahead of the curve.
  • Outsourcing offers companies a way to stay flexible, quickly scale up their workforce or explore new business opportunities while keeping in mind long term sustainability.
  • In today’s fast-changing world, traditional outsourcing business models like fixed price or T&M may not be the most effective. Alternative solutions to look for, especially in health care startups, are success bonuses or a partnership, where the client and the supplier share profits if a certain project turns out to be a success.

Inal Tomaev, founder at SmartOmica, a EU-based firm and Quantum client that builds and delivers comprehensive AI solutions for translating scientific data into clinically applicable language:

  • During the pandemic, SmartOmica cooperated with Quantum on Ariadna, a data-driven system aimed at saving doctors’ time during the pandemic by automating the creation of patient records and helping them follow standard procedures for the diagnosis and treatment of COVID-19 patients.
  • Using Quantum’s development and analytical capabilities helped SmartOmica focus on the product ideation without the need to invest extra time and effort into building a dedicated development team for the project.

Slava Vaniukov, CEO of Softermii, the US custom software development company with headquarters in Ukraine:

  • Videoconferencing, one of Softermii’s key services, has seen a huge surge in popularity following massive corona-related lockdowns.
  • While not seen as something truly worth the effort before the pandemic, teleconferencing and telemedicine solutions are now highly sought-after in healthcare with governments worldwide easing regulations that allow for the remote provision of medical services.
  • Using telemedicine solutions offers plenty of benefits to healthcare providers, such as:

a.      helping them reach patients in remote areas and the patients with limited mobility options;

b.      reducing workload because of decreased number of hospital visits by patients;

c.       offering better and faster collaboration and coordination option to doctors from different cities or even countries;

d.      cutting healthcare costs by up to 27% for the patients by removing facility charges and expensive office visits.

  • Softermii is a development team behind HIPAA Video, a cloud-based teleconferencing platform connecting healthcare practitioners with patients using secure real-time video, chat and file transfer functionality.

David Larson Levine, social impact entrepreneur, founder and CEO at Scoby Social and Softermii client:

  • David has been an entrepreneur for over 30 years, having built a web development company, a fintech company, a video game tech company, and a renewable energy company. However, it’s been only with Scoby Social that he decided to go with outsourcing rather than hiring his own development team.
  • With Softermii, David managed to quickly set up a qualified development team while sticking to agile development methods that he’s used to. Acting as a mashup between an outsourcing firm and a coworking space, Softermii hired developers to David’s exact specifications to work as his own team with a support and guidance from Sorftermii’s in-house stuff including DevOps, project managers, UI/UX specialists and more — all the workforce David had no time or resource to hire locally in the US. Eventually, outsourcing the development meant David could limit his startup’s team to only 5 key people.

Uri Milshtein, partner in the Israeli-based law firm ZAG:

  • Zag is one of Israel's leading law firms focusing on hi-tech industry, innovation and life sciences with an emphasis on medical equipment, pharmaceuticals, biotechnology, and medical IT.
  • Outsourcing, if made right, is often the best solution for companies that want to grow fast without taking too much risk.
  • Startups should be especially careful with intellectual property (IP) because it’s often their main and only asset. If startups seek investment, they should make sure their IP rights are crystal clear.
  • How to make Outsourcing Agreement work:

a.      Do an in-depth background check before contracting

b.      Sign an NDA

c.       IP ownership should be the key clause of an Outsourcing Agreement and it should be based on the applicable law (the law of the country where your outsourcing provider is based);

d.       You should always know if your outsourcing provider is using any open source software or third party intellectual property that can interfere with your own IP rights and have the clause about it included in the Outsourcing Agreement;

e.       Have an ongoing audit of how your IP is managed by an outsourcing provider;

f.        Limit access to your IP by having only pre-approved subcontractors and its employees gain access to it;

g.       Include a clause on the conflict of interest making sure an outsourcing provider isn’t also working for your competitors;

h.       Add a change of control clause to protect your IP in case your outsourcing firm changes ownership through merger or acquisition;

i.         In case of a bilingual contract English should always prevail (but always read the other language version too)

  • NDA with an outsourcing provider should include three key provisions: 1) non-disclosure of any confidential information; 2) non-use for any other purpose except for providing the agreed services; and 3) reasonable degree of care when handling confidential information.
  • NDAs aren’t a surefire way to protect the company from IP leaks, but they are still a must for two key reasons: 1) Patentability (e.g. disclosure of IP without an NDA will often make it unpatentable); 2) Enforcement of trade secret (e.g. disclosure without an NDA will often make it make trade secret unenforceable).
  • When outsourcing requires transfer of personal data to the outsourcing company, especially in another country, always seek expert advice as the data protection legislation is changing rapidly and becoming increasingly complex.


Two Israels And the War In Ukraine (A. Zharova)

20 April

Israeli politicians will have to answer “where he was and what he did” when the Russians bombed Ukrainian cities.

You Run = You Help. How Participants Of the Race In Tel Aviv Raised About $15,500 To Help Ukraine

12 April

According to the results of the race, 50,000 shekels were collected, which is about 456,000 hryvnias.

In Israel, the 'Israeli Business 4 Ukraine' Initiative Has Started

9 March

In Israel, the 'Israeli Business 4 Ukraine' Has Started

Michael Furaev

Strategic partner

Head of Quattrgroup

Visionary leader and designer of synergistic teams

Anna Zharova


Entrepreneur and International Consultant, specializes in developing, managing and launching impact projects in commercial and social spheres

Co-founder of nonprofit organization "Israeli Friends of Ukraine"

Board Member in “Pnima” - Israeli organization, uniting public and government leaders

Eddy Dave

Chairman of IUA

15 years of experience in capital markets, investments, business development

Owner of Israeli-Ukrainian outsourcing company: 400 employees, 5 years of operations, offices in Kharkov and Kiev

Managing Partner of Camalia Capital Markets, which was successfully sold to Meitav Dash 5 years ago. Meitav Dash is the second biggest investment house in Israel with more than 50b$ at the disposal

Olha Stoliarchuk

Director of IUA

LL.M., Consultant, Project Manager, Attorney-at-Law

10 years of expertise in International and Ukrainian business and corporate law, energy law and antitrust law

Member of the GS Kyiv Hub community, WEF initiative

Co-founder of investment video blogs - VC ChatrOOm

Daniil Tsiporukha

Co-founder of IUA

Social Media, Digital Marketing and Paid Ad Expert, Entrepreneur

Skilled in PPC, Analytics, Product Marketing, Start-ups, and Product Development

BA degree in Communications and New Media Studies IDC Herzliya, MA in Law ISU Kyiv

Co-Founder at Draw Days Tel-Aviv, IUA and Echo

Eugene Proskulikov

Communication expert

Design of social, corporate, and business relations by developing and implementing long-term communication strategies and ad hoc campaigns, based on data-driven analyst, creative approach, and coherent content policy

17 years of practice in communications as a strategist, analyst, copywriter, and marketing expert. Provided services for about 200 international and Ukrainian brands in various industries

Mykyta Khodakivskyi

Co-founder of IUA

An independent international expert that has been in software development, in particular, in cross-application development projects in global e-payments, eCommerce and FINTECH for nearly 15 years

Founder of Paris-based, he runs consultancy and software development projects to assure successful launches for new startups and SaaS businesses

Buyers Tour:Furniture and Interior Design Industries in Ukraine


05.02 - 08.02.2019


As for the Export Strategy of Ukraine 2017 - 2021, presented by the Ministry of Economy and Trade of Ukraine, the IT and creative industries (services) are one of the seven key directions. Moreover, the Ukrainian Furniture market is a fast-growing segment of the economy which augments 14% annually. That is why Architects & Designers Buyers Tour was a well-time event in terms of Ukrainian Export Strategy implementation and further policy adoption.



  • Deep dive into Ukrainian Furniture Industry and Interior Design Ecosystem.
  • Present Ukraine`s export capabilities in the sector of architecture and design
  • Lay the groundwork for long-term business relations between Israeli and Ukrainian enterprises in the sphere
  • Demonstrate the feasibility of the Ukrainian market niche.

Results/goals reached:

  • 10 - 15 participants, architects, developers and design businesses from Israel;
  • 20 - 40 B2B meetings in Kyiv and its region;
  • 60% of participants report increased business linkages with businesses in Ukraine;
  • 40 new business contacts established during the trade mission;
  • 5000 of target audience reached by the media campaign in Israel;
  • 8 B2B itineraries company-specific developed.
Study tour“Exploring Israeli FoodTech Industry”


29.10. - 02.11.2019


With expertise in biotech, food e-commerce and ingredient innovations, Israel holds its position as one of the biggest food tech communities globally. At the same time, Kormotech is the leading pet food producer in Ukraine. Therefore, we have found an opportunity for promising cooperation through sharing experiences with high-tech and family companies, innovation, and R&D сenters.


  • Deeper insight into the Israeli market niche.
  • Discover the hottest technologies, get to know innovative approaches in production, business development and sales strategies on an international scale.
  • Expand and strengthen the network.
  • Sharing experience and learning from real successful cases.

Results/goals reached:

  • 7 B2B meetings with key industry companies in Israel;
  • Bringing to negotiations with 3 Israeli companies.