MARKET ENTRY BUSINESS MODEL
Israeli-Ukrainian Alliance is an international company, which has an extensive background in establishing and strengthening relations between Israel and Ukraine. Jointly with our strategic partner in Ukraine – Quattrgroup, we work towards the enhancement of business cohesion between two cultures, promoting Ukrainian companies on Israeli market on one hand and introducing the opportunities of the Ukrainian market to Israeli companies on the other.

First and foremost, we focus on our clients` requests. Therefore, we provide services separately, as well as in a full-packaged proposal.

SERVICES WE PROVIDE:
Validation of Israeli solution on Ukrainian market by selling it Pipeline

The most effective and efficient shortcut to checking whether your solution can gain success on Ukrainian market is to try and sell it to local companies. We do not waste time and money on deep market investigation, thorough competitive analysis and precise positioning of the product or service. We simply conduct a kind of ‘reconnaissance-in-force’, making our utmost to sell right after short-term preparations. We are probably the only team in Ukraine offering this type of validation in the B2B sector. The preparatory stage embraces the following key points: creation of your product’s one-pager adapted to Ukrainian realities, compilation of a list of potential buyers in Ukraine, signing an agreement between IUA and an Israeli counterpart. The initial stage is followed by PR-event, aimed at raising the profile of your company among relevant business communities in Ukraine or by cold sales if indirect promotion seems irrelevant. Through direct communication with potential clients, we estimate the product`s capacity and define whether it might be advantageous in the long-run and how it should be adapted to customers’ preferences. You will get an extensive report with the results of every meeting, which includes a detailed explanation of whether offered services are relevant for the local market or not and why. In case your product is much in demand, we initiate the negotiation process to achieve the treaty conclusion.

TIMEFRAME:

4-6 weeks

BENEFITS:

You get market research based on direct communication with potential customers.

Possibility to enter the market with minimum cost and low risk.

There is an interrelation between production and marketing strategies, which allows adjusting both at once if necessary.

You keep the money due to the absence of additional intermediaries in product promotion.

Time-saving: being aware of legislations` complications and nuances, knowing well local codes, we take upon ourselves all bureaucracy troubles, thereby accelerating the whole legal support process.

FEE:

5000$ retainer + 10% of success fee

Full market analysis

We provide a comprehensive up-to-date industry report, assess the size and value of a particular market niche, analyze the customer industry and competitor environment, define all barriers to entry and calculate the market forecast.

TIMEFRAME:

3-4 weeks

BENEFITS:

You will get an in-depth market insight from experts who have wide experience of operating in both markets and understand its subtleties.

You minimize risks of facing barriers while entering the market and increase your chances of building a sustainable business.

Save your time without engaging an employee from the outside.

FEE: 2500$
Negotiations
  1. 1We compile a database of potential clients and entities of relevant business interests to establish a partnership, conclude a distribution agreement and/or get fundings.
  2. 2Then, we prepare marketing materials (one-pager or a presentation), based on your company's information, while adapted to the local market.
  3. 3We assist you in conducting negotiations with businesses, which your interests and vision coincide with. Our main goal is to bring you to the stage of signing agreement.
TIMEFRAME:

3-4 weeks

BENEFITS:

Further market advancement depends on how successful the negotiations went. Relying on our deep comprehension of cultural and business realities in Israel and Ukraine, we understand all the ins and outs of building partnerships between the two countries.

Owing to our vast network of personal contacts, you will have a wide range of potential local partners.

You will save human and financial resources, y enabling us to accomplish lead generation and further contract talks.

Opening Sales and Marketing Office (outsourcing)

Getting through the above-mentioned stages with IUA`s mentoring, you will find the most optimal market entry strategy. Moreover, the centralized approach allows you to save your time and costs, accelerating the process of product penetration into a particular niche. While the ability to pre-test it gives you the undoubted advantage in estimating all possible risks and benefits. After we have brought you into the market, we could offer you:

TIMEFRAME:

4-6 weeks

BENEFITS:

Further support and consulting services You minimize risks of facing barriers while entering the market and increase your chances of building a sustainable business.

The creation and integration of sales and marketing offices, which gives you the physical presence in the foreign market and an opportunity to promote, develop and extend offered products and services.

Cost & time savings: you don`t invest in recruiting and training employees for your business but you get highly skilled resources for lower prices.

Lower risks: by delegating certain processes to local experts in their respective fields, you will benefit from their understanding of threats in the market niche and the ability to mitigate potential risks.

FEE: to be discussed

Michael Furaev

Strategic partner

Head of Quattrgroup

Visionary leader and designer of synergistic teams

Anna Zharova

CEO of IUA

Entrepreneur and International Consultant, specializes in developing, managing and launching impact projects in commercial and social spheres

Co-founder of nonprofit organization "Israeli Friends of Ukraine"

Board Member in “Pnima” - Israeli organization, uniting public and government leaders

Eddy Dave

Chairman of IUA

15 years of experience in capital markets, investments, business development

Owner of Israeli-Ukrainian outsourcing company: 400 employees, 5 years of operations, offices in Kharkov and Kiev

Managing Partner of Camalia Capital Markets, which was successfully sold to Meitav Dash 5 years ago. Meitav Dash is the second biggest investment house in Israel with more than 50b$ at the disposal

Olha Stoliarchuk

Director of IUA

LL.M., Consultant, Project Manager, Attorney-at-Law

10 years of expertise in International and Ukrainian business and corporate law, energy law and antitrust law

Member of the GS Kyiv Hub community, WEF initiative

Co-founder of investment video blogs - VC ChatrOOm

https://www.linkedin.com/in/olha-stoliarchuk/

Daniil Tsiporukha

Co-founder of IUA

Social Media, Digital Marketing and Paid Ad Expert, Entrepreneur

Skilled in PPC, Analytics, Product Marketing, Start-ups, and Product Development

BA degree in Communications and New Media Studies IDC Herzliya, MA in Law ISU Kyiv

Co-Founder at Draw Days Tel-Aviv, IUA and Echo

Eugene Proskulikov

Communication expert

Design of social, corporate, and business relations by developing and implementing long-term communication strategies and ad hoc campaigns, based on data-driven analyst, creative approach, and coherent content policy

17 years of practice in communications as a strategist, analyst, copywriter, and marketing expert. Provided services for about 200 international and Ukrainian brands in various industries

Mykyta Khodakivskyi

Co-founder of IUA

An independent international expert that has been in software development, in particular, in cross-application development projects in global e-payments, eCommerce and FINTECH for nearly 15 years

Founder of Paris-based DevteamRadar.com, he runs consultancy and software development projects to assure successful launches for new startups and SaaS businesses

Buyers Tour:Furniture and Interior Design Industries in Ukraine

Date:

05.02 - 08.02.2019

About

As for the Export Strategy of Ukraine 2017 - 2021, presented by the Ministry of Economy and Trade of Ukraine, the IT and creative industries (services) are one of the seven key directions. Moreover, the Ukrainian Furniture market is a fast-growing segment of the economy which augments 14% annually. That is why Architects & Designers Buyers Tour was a well-time event in terms of Ukrainian Export Strategy implementation and further policy adoption.

Partners

Purpose

  • Deep dive into Ukrainian Furniture Industry and Interior Design Ecosystem.
  • Present Ukraine`s export capabilities in the sector of architecture and design
  • Lay the groundwork for long-term business relations between Israeli and Ukrainian enterprises in the sphere
  • Demonstrate the feasibility of the Ukrainian market niche.

Results/goals reached:

  • 10 - 15 participants, architects, developers and design businesses from Israel;
  • 20 - 40 B2B meetings in Kyiv and its region;
  • 60% of participants report increased business linkages with businesses in Ukraine;
  • 40 new business contacts established during the trade mission;
  • 5000 of target audience reached by the media campaign in Israel;
  • 8 B2B itineraries company-specific developed.
Study tour“Exploring Israeli FoodTech Industry”

Date:

29.10. - 02.11.2019

About

With expertise in biotech, food e-commerce and ingredient innovations, Israel holds its position as one of the biggest food tech communities globally. At the same time, Kormotech is the leading pet food producer in Ukraine. Therefore, we have found an opportunity for promising cooperation through sharing experiences with high-tech and family companies, innovation, and R&D сenters.

Purpose

  • Deeper insight into the Israeli market niche.
  • Discover the hottest technologies, get to know innovative approaches in production, business development and sales strategies on an international scale.
  • Expand and strengthen the network.
  • Sharing experience and learning from real successful cases.

Results/goals reached:

  • 7 B2B meetings with key industry companies in Israel;
  • Bringing to negotiations with 3 Israeli companies.